Last Minute BookingsThe empty slot
Notes on filling gaps, pricing your time, and running a business where the calendar is the product.
Stop discounting your empty slots to the people who'd have paid full price
The instinct when a cancellation lands is to text your regulars with something off the top. It works, which is the problem. Here's a better way to think about who an empty hour should actually go to.
Read the article →The 2:00 that nobody booked is not a scheduling problem
Most advice about cancellations is really advice about admin. The actual issue is that your inventory expires and nobody outside your contact list knew it existed.
Read more →You are not a receptionist, you are the service
Every minute spent working out who's free is a minute of divided attention. What it costs isn't the time. It's the quality of the appointment you're already in.
Read more →How to work out what a new client is actually worth
Three numbers you already know: what they pay, how often they come back, how long they stay. Multiply them and the case for filling a gap changes shape entirely.
Read more →Nobody plans a massage three weeks out any more
How people decide to book has shifted, and the calendars haven't caught up. A note on what changed and what it means for anyone selling time.
Read more →Bringing on contractors without losing the calendar
Going from one pair of hands to twelve breaks the way you schedule before it breaks anything else. What to fix first.
Read more →Why we're opening one area at a time
A marketplace with no availability is worse than no marketplace. The reasoning behind a deliberately slow rollout.
Read more →Founding providers go first
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